2024 Subaru Ascent vs. 2023 Toyota Highlander

2024 Subaru Ascent
2024 Subaru Ascent


2023 Toyota Highlander
$34,195 MSRP

Starting MSRP

$36,620 MSRP
4/5 (2023)

Consumer Rating


Base Drivetrain



8.7 inches

Ground Clearance

8.0 inches

If you’re a Myrtle Beach shopper looking to upgrade to an SUV, you have two outstanding options to consider: the midsize Subaru Ascent vs. Toyota Highlander. To assist you in finding the ideal vehicle for your daily journeys, Hadwin-White Subaru provides comprehensive information on each vehicle’s price, size, and features. Armed with these details, you can make an informed choice. After getting into the specifications that differentiate the Ascent vs. Highlander, feel free to reach out to our team or visit us in Conway to explore your preferred trims up close.



Highlander vs. Ascent: Starting MSRP

The Subaru Ascent and Toyota Highlander are two of the most sought-after midsize SUVs in today’s market. Both offer unique advantages and some disadvantages, making the decision between them challenging. When it comes to price, the Ascent takes the lead with a lower starting price compared to the Highlander. In comparison, the Ascent vs. Highlander base models have starting prices of the Ascent at $34,195, while the Highlander starts at $36,620. However, as you progress to higher trims and add more features, the price difference between the two models narrows.

Highlander vs. Ascent: Dimensions & Cargo Space

Size is another critical factor when comparing the Subaru Ascent vs. Toyota Highlander. The Ascent slightly outpaces the Highlander in size, providing more room for passengers and cargo during your Charleston journeys. The Ascent boasts a total passenger volume of 153.2 cubic feet and a maximum cargo capacity of 75.6 cubic feet. In contrast, the Highlander offers a total passenger volume of 141.8 cubic feet and a maximum cargo capacity of 84.3 cubic feet. This makes the Ascent a better choice for families seeking additional space for passengers and luggage.

Highlander vs. Ascent: Features & Capabilities

Regarding features, both the Subaru Ascent vs. Toyota Highlander offer an array of amenities to enhance your driving experience. However, the Ascent includes all-wheel drive as a standard feature, whereas the Highlander offers it as an optional upgrade. Furthermore, the Ascent presents a unique second-row captain’s chair option, which can be highly beneficial for families desiring individual seating.

Ultimately, the choice between the Ascent vs. Highlander depends on your personal preferences and priorities. Here are some additional features you may find appealing and that might incline you further towards the Ascent for your Columbia journeys:

  • Continuously variable transmission
  • Standard AWD
  • 11.6-inch infotainment screen
  • Wireless Apple CarPlay and Android Auto
  • Third-row legroom

Compare the Highlander vs. Ascent in Person at Hadwin-White Subaru Today!

So, are you in search of a versatile and spacious SUV that can accommodate your family and their belongings during your upcoming trip from Conway? Look no further than Hadwin-White Subaru, where you can find the dependable and dynamic Subaru Ascent. With its impressive safety ratings, generous cargo space, and advanced technology features, the Ascent is the perfect companion for your daily commute or your next family road trip. Don’t wait any longer. Visit us today and experience the comfort and convenience of the Subaru Ascent for yourself!

If you’d like to explore other Subaru SUVs, be sure to check out the Toyota Highlander vs. Subaru Outback to determine the right vehicle for your needs.


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